CPR®: The Process for Building Customer Profitability

CPR®: The Process for Building Customer Profitability
July 7, 2017
In MAC News

As a key member of the MDN (MAC Distributor Network), Hartfiel Automation demonstrates the power of the CPR® process in Building Customer Profitability in this recent White Paper published by Wiley Periodicals, Inc., in Global Business and Organizational Excellence.

“For Hartfiel Automation, boosting customers’ profitability has been the key to gaining and retaining business. Building on its strong sales team, the company taps the talents of several resources, including fellow manufacturers and distributors and in-house technical experts, to provide customers
with the resources they need to improve their operations. Over time, Hartfiel Automation formalized this process, Customer Profit Reinforcement (CPR®), into three phases, detailed here. To date, this strategy has strengthened the American manufacturing sector and has led to more than $50 million in savings for its client firms and more than $16 million in business saved or gained for Hartfiel Automation. © 2011 Wiley Periodicals, Inc.”

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